SMARTlocal

SMARTpresence

Get Found By More Customers

Imagine asking 10 people for  a place to get your car fixed, or for a good plumber, and getting 10 different answers, some of which were closed or had bad phone numbers or had moved.  Well everytime a potential customer searches online for a local business something similar happens - the search engine immediately looks at all other available sources online and asks a question.

Sites like YellowPages, Angie's List, YellowBook, Manta, and hundreds more all answer the question, and depending on what has the most consistency those are the results that the search engine comes back with.  It could be a general search like "plumber in boston" or a specific search like "Joe's Pizza, Houston, Tx".  In either case the search engine is scouring hundreds of other sites online looking for consistent names, addresses, and phone numbers that fit the search.

Welcome to the incredibly confusing world of "citations"... also known as how search engines decide which businesses to show in local search results.

At Xurli we are experts in citations.  We have highly-trained engineers and very expensive tools that give us superhuman visibility and control over the information that the search engines are looking at.  We call it SMARTpresence because it is the SMARTest way to get found by more customers online, whatever business you're in.

SMARTsites

Optimized For All Devices, Loved by Search Engines, Found by Customers

Newsflash:  The days of just putting up a website and automatically getting customers are long gone!

For the first time in history we are seeing more web traffic via mobile devices (laptops, tablets or smartphones) than desktop traffic.  Then add to the mix tablets, "phablets", and every conceivable size and shape of desktop and laptop computer.  There are an infinite number of ways your website will be viewed, and it is imperative to look good on all of them.

But every month new devices hit the market... heck now they even have phones with curved screens!  So how's a business supposed to keep up?

Well you can employ a fulltime web developer who spends hours every week testing and editing your website, or you can get a "fully-responsive" Xurli SMARTsite that automatically adapts and reformats to whatever device it is being viewed on.  Seems like an easy choice, right?

And what about "Search Engine Optimization" (SEO)?  Talk about an abused and misused term!  For most local SMBs "website SEO" is code for "spend lots of money you don't need to".  Xurli SMARTsites adhere to the search engines' best practices for getting found in local search results.  Along with our SMARTpresence program that is all a local business can do to impact search results.

You might be thinking "Wait!  What about spending money on backlinks and content like my local SEO guy told me I need to?"  Well if you're a local SMB... you just don't need to.  SMARTlistings and a SMARTsite are your foundation... and SMARTpresence is the multiplier.  Don't waste your money on anything else.

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SMARTreviews

Positive Online Reviews Made Positively Easy

Does this sound familiar?  You work your tail off providing a great product or service for your customer and they are highly satisfied.  They even tell you how satisfied they are, and you feel really good about doing such a good job.  Maybe you even ask them for any referrals they can think of since they were so satisfied.

Does that work?  How well?  Do you know?  Is there a concrete way to measure it?  And can you guarantee a long term positive value from that feedback?  And what if a customer is upset?  Did you know that an upset customer is 10 times more likely to create word of mouth than a happy one?  And in the Internet age that can be devastating - a bad review on a site like Yelp or Google can do irreparable damage to a business, whether it's warranted or not.

And of course positive reviews can be wonderful for business... but it's hard to get customers to go online and leave them.  Enter Xurli's SMARTreviews program.  A comprehensive way to get more positive reviews for your business and insulate yourself from negative ones.

Xurli SMARTvideo™ is the latest in offering reviews

Xurli Smart Video Reviews

The evidence to the power video can have on your business, your reputation and your bottom line is overwhelming.

Xurli’s Smart Review Videos positions you at the top of your trade. Our Smart Review Videos maximize your five star reviews and reputation and we make sure the world knows it! We will syndicate your Smart Review Video to all of your social media sites, your website and also 37 online directories like Google Plus, Yelp, local.com and Yellow Pages, just to name a few.

And if your online reputation is not what you would like it to be, the Xurli Smart Videos will get you there in no time.

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Xurli’s Smart Email Marketing

What is email marketing and how can you profit from it?

An email marketing strategy should be  part of your overall marketing strategy  and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals.

If you are not utilizing email marketing, you are leaving a lot of money on the table.

The first email was sent in 1971. Since the introduction of the world wide web in the 1990’s,  billions and billions of dollars have flowed to business owners that have had a strong and well thought out email strategy for their small business.

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