Meet The Team

Jeff Lerner

President; CEO

Jeff Lerner is founder and CEO of Xurli, one of the nation’s fastest growing marketing agencies for local businesses. In it’s first two years, Xurli has helped more than 5000 local businesses with their online presence. Jeff has been an entrepreneur since he was 16 years old (1995) when he attempted his first online business, a ...

Amber Lutui

COO

Amber Lutui oversees all of the operations at Xurli, and manages customer care and fulfillment for Xurli's quickly growing customer base. Ambers leadership skills ensure that each department at Xurli gels together cohesively. With more than 19 years of experience in administration and human resources, she has been with Xurli from it's earliest years of development and...

Karl Bessey

Director of Marketing

With almost 20 years in the sales arena, Karl has joined the Xurli team to bring his treasure trove of sales and marketing skills to the table. Karl is a people person and a big league team player and was immediately impressed with the talent Xurli has brought together for all its clients. Karl is an award winning marketer and has run one of the most successful direct sales...

Steve Nyhof

Director of Technology

Steve was interested in computers and technology back when the Commodore 64 was newly released. Moving forward, Steve learned several programming languages and developed software called LYTELYNE that sold all over the world. His software received a 'highly recommended' from CADalyst Magazine, September 1994. Steve spent several years...

Ethan W. Reinsch

Director of Sales and Development

Ethan was always interested in the business aspect of life. After graduating high school in 1992, he went on to attend San Jose State University earning his B.S. in Business Administration. He brings his extensive knowledge and experience to Xurli as our Senior Marketing Analyst being responsible for the daily...

Travis Bostwick

Inbound Sales Manager

Travis has been results-driven and customer-focused leader with more than 20 years of professional experience in building and managing peak performing teams of over 40 employees, managing resources, streamlining business process and optimizing market strategies. He has a keen ability to bring out the best in people...

Ashley Richins

Senior Sales Manager

Ashely brings a lot of dedication and core customer service values to her position as Senior Sales Manager. She's extremely competitive which makes her a great leader. Ashley loves her job; even when she's not at work, she is thinking about what she can do to help the company improve and grow. Having been with Xurli from it's early stages...

Emily Harr

Billing Manager

Emily proved herself in her early days at Xurli and has risen quickly through the Xurli ranks, now managing the Billing Department. She works to make sure subscriptions are running smoothly, billing questions are answered, and all customer issues are resolved in a quick and professional manner...

Sarah Langford

Senior SMB Account Manager

Sarah came to Xurli with a strong background in customer service and stands by the motto of always putting the customer first. She originally came to Xurli as a customer service agent in Google listings fulfillment, but quickly became the sole citations account manager. As the department grew she became...

Jordan Nyhof

Lead Marketing Technologist

Having worked in various roles from website design to technical support for several marketing companies, Jordan came to Xurli as the Marketing Technologist. Jordan holds numerous certifications in HubSpot and is always hungry to further his knowledge and understanding regarding...

Yunus Aslam

Senior Developer

In his daily duties with Xurli, Yunus helps clients and employees by making things work, and look pretty. He considers himself a friendly ninja rock star developer, a quality much needed when helping Jeff cope with the day-to-day dynamics of an online business assisting local businesses to make their online presence a viable tool in their desire to grow and adapt...

Meet the Team